Introduction. Considering that most individuals have little knowledge about medical assistance in dying (MAID), its representation in the media could shape their opinions and influence future policies. Synchronous deaths by MAID in elderly couples have been reported recently in newspaper articles from several countries. However, only one study examined the portrayal of a well-known case and the following increase of deaths by MAID in the surrounding region. Because the death by MAID of that couple had been glorified by the media, Frei et al. (2003) hypothesized that the rise could be indicative of a contagion effect, as observed in cases of media-covered suicides. While synchronous deaths among couples have been minimally explored within the context of MAID, studies that have examined couple suicide pacts indicated that the latter are often depicted in a romanticized manner by the press. Objective. The aim of this study was to examine the themes that are addressed by newspaper articles reporting cases of synchronous MAID in senior couples aged 65 or over. Method. A search was conducted on the topic in Google News and Eureka for English-language newspaper articles. It yielded a total of 24 articles that were submitted to a thematic analysis. Results. The analysis revealed seven main themes: the perception of MAID as the ideal death, the type of bond between the partners, their relatives’ reactions about their choice, the personalization of their story, the reasons justifying their choice to die together, the transfer of information to the public, and the critics about synchronous death of elderly couples by MAID. Discussion. Comparisons between the themes found in this qualitative study and those found in the literature on suicide pacts indicated some similarities. Notably, in suicide pacts, spouses were often depicted as fusional, dependent, closely connected, and devoted to each other, which also characterized the relationships of partners who died by MAID. Additionally, motivations to die together (e.g., presence of debilitating illnesses) were often mentioned in both types of death. However, couples seeking MAID were portrayed as well-supported and appreciated by their relatives and friends, whereas partners involved in suicide pacts were described as socially isolated. Finally, life after death has been minimally addressed in newspaper articles on MAID, while it was a frequently discussed element in the literature on couple suicide pacts.